CHIA-YU CHEN
THE FUTURE OF
FAST FOOD INDUSTRY
Client Profile
Industry / Food Manufacturing
Year / 2019
Background
Based on the market research, we suggested that the client needs to find out a way to increase the frequency of visiting stores to catch up main player in the industry.
Client Profile
Industry / Food manufacturing
Year / 2019
Business Challenge
1 /
2 /
Looking for a fast-growing idea to beat the main player in the fast-food industry.
The client already brainstorm lots of ideas, but don't know how to chose.
Solution
To inspire the client to find innovative ideas that increase the frequency of visiting stores.
FRAMEWORK
PROCESS
UNDERSTAND CUSTOMER
We need to understand users first in order to provide the product and service to them. Hence, create persona and customer journey based on the persona is important.
FRESH-WATCHING
TREND 1 - HEALTHY
People can eat healthy food every day, but they won't buy evil food like peanut butter and cheeseburger every day.
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How can we add health elements to attract customers to visit stores ?
How can we get rid of unhealthy elements in food ?
TREND 2 - BE A THOUGHTFUL PERSON
Rethink the relationship with customers and construct close relationships with them.
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How can we save our customers time or effort to get food ?
How can we help users to remember our service or food ?
TREND 3 - PRODUCT COMBINE EXPERIENCE
The reason why customers buy the product is to complete "job to be done", and they also want to experience fun and surprise feeling at the same time.
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How can we let customers have fun, immersive, or memorable memory when they buy / enjoy food?
How can we combine gamification experience with food ?
TREND 4 - EAT AT HOME
More and more people want to cook and eat at home. Some of people said that they want to eat with parents or family, but they don't have time to prepare food or cook.
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How can we prepare food package to let customers eating at home easily or conveniently ?
How can we become the main dish or one of the dishes so that customers are willing to take out our food ?
We collect trends and case studies around the world to inspire the client in a short time. Each team comes out 100+ ideas. Total team member creates more than 500+ ideas.
INNOVATION MATRIX
NEW OPPORTUNITIES
LINK FRONT STAGE & BACK STAGE
In order to start a new service or product, it's better to do an early prototype when planning it. Also, some of the company's units need to involve in new service and product. It's a good opportunity to announce the news, and get people ready.
OUTCOME
1.
2.
3.
4.
Client construct persona and customer journey based on the interview data.
Brainstorm more than 500+ ideas.
Find possible opportunities in customer journey.
Create 6 early prototypes about product ideas / services and possible business units which need to involve in.