CHIA-YU CHEN
PROBLEM
After COVID-19, more and more people cook for themselves. Now, people use paper receipts or watch Youtube for learning new dishes. However, it's got a mess when people use receipts/smartphones/pads when they cook. It's time for finding user needs and embrace new technology.
GOAL
Help people cook efficiently and have good experience with mixed reality technology.
DESIGN THINKING PROCESS
TREND
COVID-19 has increased the self-cooking population to
8 million people
Before the outbreak, the icook cooking platform received more than 5 million visits per month; after the outbreak, more and more users chose to cook at home in order to avoid contact, and the number of people on the platform increased by 3 million instantly.
TARGET USERS
Working mom
Just-married girl
Study/work abroad man
SCENARIO
Use Mixed reality to help people cook in their daily life.
User cooks efficiently and builds habits with MR.
Multiple users cook together with MR to promote the relationship/create memories.
COOKING CUSTOMER JOURNEY
4. Record
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Garnishing and Food Presentation
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Take photo
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Flattering photo
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Upload result to social media
Feel good and expect to receive compliment
1.Decide meal direction
-
Understand rest time for cook
-
See ingredients in the refrigerator
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Decide main meal
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Decide dish
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Take out ingredients
Excited about cook journey
3.Cook
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Put ingredients on the pot
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Wait for time
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Identify ingredient status
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Add seasoning
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Turn off the stove
Don't know when is the perfect time
to start the next step/turn off the stove.
2.Clean & Prepare
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Start from the most complex / spend more time on food
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Clean ingredients
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Chop ingredients
Don't know how and what to do
INSIGHTS
1.
5 of 6 people have difficulty planing and statistical ingredients for cooking, so that they won't start cooking.
DESIGN DIRECTIONS
Design a way for people to easily statistic
ingredient numbers for cooking.
2.
5 of 6 people tend to watch videos and receipts before cooking because they
3.
5 of 6 people tend to watch videos and receipts before cooking because they want to c
Design clear steps and the perfect ingredient status for people to follow.
4.
4 of 6 People are easy to give up cooking for lacking of achievement, complex steps, and busy work.
Design an easy way for people to get the achievement before, during, or after cooking to help them establish cooking habits.
STORYBOARD
PAPER PROTOTYPE
FEEDBACK FROM POTENTIAL MARKET
I use Microsoft mixed reality toolkit in Unity and figma to build prototype,and interviewed 6 people to get feedback.
RESULT
83% participants like to feature "week receipts", and said it will solve their preparing problem.
100% participants impressed about the "show perfect size" feature.
83% participants like the "perfect status" feature, and said that it will help them while cooking.
50% participants like to share their cooking process to get sense of accomplishment , other 50% participants like to save their dish pictures only for themselves.
50% participants can operate clock feature, but they need more shortcut button while cooking.
17% participants were confused about the symbol for "okay".
NEXT VERSION
1.Add shortcut button on clock feature, like medium, mideum-rare, medium well estimated cooking minutes.
2.Improve "okay" visual symbol and add voice hint.
3. Add rotation animation on 3D models to make people know they can interact with them.
4.Build collaboration model.