CHIA-YU CHEN
Client Profile
Industry / Food Manufacturing
Year / 2019
Goal
Design a new concept for home projector based on trend and user needs.
Process
Client Profile
Industry / Display equipment manufacturer
Trend
After Covid-19, people spend more time at home with their friends and family, Otaku economy phenomenon became popular.
Overview of the four Personas
Millennials who is decision maker for home products.
"I Focus on work, and want to get more achievement from it. "
"I Focus on my children, and want to provide them a happy/healthy life."
"I Focus on having good relationships with the other half and friends."
"I Focus on myself and want to maintain shape."
Key Scenario
Brainstorm
Based on persona, scenario ,and trend data, I brainstormed several concepts, and create killing feature for the concept.
Sketch
New Immersive Experience for Gamer
It is a projector with 2 lenses - one is for project, the other is for atmosphere. By useing the product, ultimate gamers enable to enjoy video games in an immersive environment.
Target User
Gamers who are 18-45 years old
Feature 1 /
Upgrade your visual sensory
Before
After
Combination of the scene atmosphere and the projection content allows users to feel more intensive, horrifying, exciting, and pleasant that the game wants to create than before.
Feature 2 /
Enrich graphs and lighting styles in app
Users can choose graphs, lighting, and scenario in the app, or people can customize their own lighting menu and share it with friends.
Feature 3 /
Protect your home style
By the product, people can turn their home into the trendiest party spot in 1 second without changing or damaging home style.
